Max Joacim Cosmetics Oy

What they make

According to their website, Max Joacim Cosmetics is a Helsinki-based fragrance house run by Max Perttula, presented as Finland's only professional perfumer developing and manufacturing fine perfumes in-house. The company creates and sells its own women's, men's and unisex fragrance lines, with scent themes drawing on Finnish nature such as birch, white clover and lily of the valley. Perfumes are compounded by hand from a stock of roughly 900 fragrance compounds: raw materials are weighed and dosed to precise ratios, combined, and evaluated through repeated smell-testing, using synthetic certified compounds together with natural essential oils (jasmine, freesia, rose, patchouli), floral absolutes, resins and waxes; finished formulas are submitted for EU safety evaluation. Beyond its retail range, the company develops bespoke fragrances on commission, citing past commissions for the City of Pori, the Ainola house-museum (associated with Sibelius), the Sinebrychoff Art Museum, Lidl Finland, and advertising agency TBWA Helsinki (for a Nissan GT-R promotional scent), used as PR gifts or client-branded products. The site also lists a companion jewelry line, and ships the perfume range to customers in 17 EU countries.

• Develops and manufactures fine perfumes (women's, men's and unisex lines) sold through its own online shop
• Creates bespoke/custom fragrances on commission for corporate and institutional clients (site lists City of Pori, the Ainola house-museum associated with Sibelius, the Sinebrychoff Art Museum, Lidl Finland, ad agency TBWA Helsinki for a Nissan GT-R campaign, the Finnish Entrepreneurs Association, and designer Paola Suhonen/Ivana Helsinki), used as PR gifts or client-branded products
• Blends synthetic certified fragrance compounds (from a stock of roughly 900) with natural essential oils (jasmine, freesia, rose, patchouli), floral absolutes, resins and waxes
• Fragrance compositions themed around Finnish nature, referencing notes such as birch, white clover and lily of the valley
• Also offers a companion jewelry line ("Max Joacim korut") alongside the perfume range
• Ships orders to customers across the EU (17 countries) via its e-commerce platform

Summary written by byeurope.eu based on the company’s own website; independently cross-checked against the same source. Not reviewed by the company.